About Us

 Artists Aside is the UKs first digital brand that solely champions the human stories behind the music industry. We’re greedy to know more about the overlooked professionals that keep the country’s favourite artists on the map. The writers, producers and instrumentalists who make records spin, and the promoters, tour managers and creative directors that bring the best acts to a festival lineup. 

Employment in the UK music industry is at a record high, with over 220,000 people contributing £8 billion to the national economy in 2024; but most of these stories go unheard. For you, the curious fans, we’re refusing to take hard work for granted, and handing the mic to music’s unsung heroes. 

 Among industry MVPs, across the genres you care about, there are catalogues of stories and experiences ready to be told. Whilst indie and rock thrive in the UK, which our content is sure to reflect, we go wherever good music plays, whether that be in the mainstream or underground. By highlighting people who have given helping hands to some of the biggest names in music, through modern and nostalgic content, we’re giving eager fans an exclusive look at how the industry ticks.

As a digital brand, Artists Aside lives across the magazine website and multiple social media platforms, promising original multimedia content. In 2026, algorithm-driven platforms and AI tools pose a growing threat to the UK music ecosystem, flattening creativity and sidelining the people who actually make it work. Artists Aside pushes back, giving you more and creating a community dedicated to keeping the music turned up. We’re messy, unafraid, and excited to tell all about the behind-the-scenes of the UK’s loudest industry. 

MEET THE TEAM